There's good news and bad news where influencer marketing is concerned. On the one hand, one survey shows that 79 percent of marketing decision makers will spend money on influencer marketing this year, and 43 percent plan to spend more this year than they did in 2017.
That's good news for influencers -- or at least for the handful of influencers who can command thousands of dollars for social media posts or video collaborations. But what about smaller brands that decide not to -- or can't afford to -- work with the top influencers in their respective industries? Managing partnerships with dozens of different influencers can be overwhelming.
And what about all the people who have built followings, built communities, are influential within their circles... but haven't found a way to monetize the authority and respect they've built?Read More