Neil Sweeney is the founder and CEO of Freckle, the leading mobile data attribution platform. Neil was named among Deloitte’s Fast 50 three years in a row, was a two-time Finalist for EY’s Entrepreneur of the Year and has established an industry reputation for his visionary entrepreneurship, developing bleeding edge mobile technologies before they became industry standards, including the world’s first mobile futures market. Neil is the chief architect of Freckle’s strategy and culture.
As the former founder and CEO of JUICE Mobile, a mobile technology and advertising firm he founded in 2010, Neil was responsible for ushering in some of the most prolific brands and publishers into the mobile space. After recognizing the industry's growing reliance on data, Neil launched Freckle in response to the incredible demand for consumer attribution data and deterministic location detection. A pure data company, Freckle leverages a proprietary ecosystem of connected devices, proximity beacons, location partners and app publishers coupled with proprietary software and science to make the dream of true consumer data attribution a reality.
Today, Freckle works with the world’s most prestigious brands, publishers and investment firms to deliver intelligence and validation of 1st party consumer data. Freckle’s technology is used by Fortune 50 brands like Coca-Cola, Lowe’s, Walmart, General Motors, Unilever and Mondelez and is a core component of the top media demand side platforms, including Adelphic, The Trade Desk, AppNexus, MediaMath; RocketFuel and TubeMogul.
Prior to founding and launching JUICE, Neil was an owner in StreamTheWorld and was instrumental in building StreamTheWorld into the world's first, and largest, in-stream programmatic audio platform prior to its sale in June 2010.
Throughout his career, Neil has been the recipient of numerous academic and business awards. In 2007, Mr. Sweeney was awarded a Gold medal at the 2007 Media Innovation awards for his integration of mobile technology into the Grammys’ award show - an initiative that the Grammys’ has since taken worldwide.
Neil is also currently a Mentor at Next36, a large startup accelerator organization as well as being an adviser to over 12 individual entrepreneurs and startups. Neil’s work has been featured in Bloomberg, MSNBC, Ad Exchanger, Venture Beat, MediaPost and others. He is a frequent industry speaker having been featured at IAB, M1, StreetFight summits as well as Mobile World Congress and investment panels including Progress Partners. Neil holds an MBA from the University of Edinburgh and works from New York or a plane when he is not home in Toronto with his wife and two children.