Michelle is the Founder of DesignedUX, a User Experience Design firm in Toronto that partners with start-ups and organizations to create great products and experiences. She has over 18 years professional experience in education and technology where she has lead teams in 4 successful start-up companies at various stages of growth. Previously Michelle was the Chief Customer Officer for Savvica, a higher education marketing company. As a founding team member of this venture capital backed startup, Michelle brought the business to profitability by building a global customer base from the ground up to over 260 higher education customers. She helped grow the flagship product, LearnHub, to be the #1 education site in the world's largest student market with over 20 million visitors annually. She is a frequent speaker at technology and education conferences and advises a number of start-ups on customer acquisition and product strategy. Michelle has a BA(Hons) in Political Science from Western University and an MBA from Nottingham University Business School.