Helen Kula is a librarian and information professional with expertise in startup business research and competitive intelligence. A graduate of the University of Toronto's Master of Information Studies program, Helen has worked in the business library of the Rotman School of Management and is currently a senior member of MaRS Discovery District’s market intelligence team. She is cross-appointed to her current position from the University of Toronto Libraries through a unique UofT/MaRS partnership. At MaRS, Helen supports information, communication and entertainment (ICE) clients and MaRS advisors by sourcing and delivering relevant market insights using licensed and public domain resources. Helen is also an active member of the professional library association community.